Maternity cover as their lead graphic designer. I thoroughly enjoyed myself, learning a lot about sales and marketing.
Below is a description of my responsibilities and some examples of my work, just a fraction of what I have worked on while at ROX.
Maternity cover as their lead graphic designer. I thoroughly enjoyed myself, learning a lot about sales and marketing.
Below is a description of my responsibilities and some examples of my work, just a fraction of what I have worked on while at ROX.
ROX has a large social media following, which required consistent posts featuring the latest in watches and jewellery to keep our customers engaged and updated. Social posts were a brilliant opportunity to show our new ranges and deals.
To this end, I created various grid and story graphics, as well as videos for Instagram reels and Tik Tok on a consistent schedule. The use of trending music and hashtags greatly helped our exposure. I also repurposed assets from brands such as Gucci and Hublot to fit with our narrative.
I would be given a brief outline of what content was required, work up drafts and make any required changes following feedback from the Marketing Director. ROX was really open to new ideas and for market research to see what other, larger competitors were implementing.
The social media and website aspect of ROX had been neglected before I started, so it was very exciting and rewarding to develop the style of this, using assets from our recent campaign shoots and modernising the feel of our content.
I also created releases such as the Magazine Media Pack for building interest in the next issue.
Video Edit examples can be found here: AW22 Jewellery Campaign, SS22 Hublot Watches, Cascade Collection and Christmas Gift Guide. All rights reserved by ROX (UK) LTD 2022.
The ROX Website (created in Magento 2.0) needed an update and refresh, which I was thrilled to do. There was also the Magazine Website. I learned a lot about Magento, Wordpress and website design in general through this process.
I worked with external companies such as Yard, Spectre and Vagabond to help optimise the website, test and report errors, evaluate and roll out new plug-ins and code, such as product schema and sale tracking code for Google Analytics and Cubed.
It was important to keep a consistent feel throughout the site, across the different pages and campaigns we ran. Tasks included:
Working on campaign pages for events such as the 2022 World Cup Best Goals and the HUBLOT Big Bang E.
ROX runs an annual magazine which they design in-house and I was priviliged to take the sole lead on the ROX 2022 Magazine. 5,000 copies were printed and delivered to customers, hotels, car showrooms, suppliers, etc.
There were some massive brands involved such as Gucci, Rolls Royce and Ferrari so it was an absolute honour and huge learning experience for me.
Please see a brief description of my tasks below:
This content was the used to create using Wordpress, for which I created weekly posts using magazine content.
I was often required to retouch photos of products for different purposes, including colour grading, removing logos, creating mock ups of new products for clients to analyse. This was far more efficient than the time and cost involved sending products back to the photoghrapher.
ROX was in the process of expanding and updating their stores, which required mock ups of new store layouts and visual representations of future plans.
ROX encouraged customers and website users to sign up for newsletters, which were used to show new products. Some examples were Just Landed Watches and Jewellery Collections. There were also sales Campaigns such as Christmas Gift Guides and Black Friday.
Emails were a great way to announce and spread awareness of events and company developments such as a new store opening.
Segments were created using customer criteria such as geo location, purchase history and customer status in order to personalise mailing lists and ensure only relevant contacts recieved emails regarding certain products or events.
VIP invitations were created for exclusive events, these included forms which updated RSVP lists with attendees. These RSVP lists were sent to store managers who could view attendance numbers and plan the events from there.
The designing and ordering of stationary for window displays, programme adverts, vinyl, events and business cards. This required laising with printing companies to advise our exact needs (colour, material, size, finish of the print).
Quotes were requested from these companies regarding pricing and printing/installation timelines. Once they were approved final sign off of the proof was required before confirmation was given.
The ROX style had to be maintained across all printed media and fit with the overall feel of the website and social aspects.
Printed media and installations have to be absolutely correct, to the mm and last minute detail. This is where the mock ups of store exteriors and layouts were useful, to ensure installations were perfectly composed.
ROX has a large social media following, which required consistent posts featuring the latest in watches and jewellery to keep our customers engaged and updated. Social posts were a brilliant opportunity to show our new ranges and deals.
To this end, I created various grid and story graphics, as well as videos for Instagram reels and Tik Tok on a consistent schedule. The use of trending music and hashtags greatly helped our exposure. I also repurposed assets from brands such as Gucci and Hublot to fit with our narrative.
I would be given a brief outline of what content was required, work up drafts and make any required changes following feedback from the Marketing Director. ROX was really open to new ideas and for market research to see what other, larger competitors were implementing.
The social media and website aspect of ROX had been neglected before I started, so it was very exciting and rewarding to develop the style of this, using assets from our recent campaign shoots and modernising the feel of our content.
I also created releases such as the Magazine Media Pack for building interest in the next issue.
Video Edit examples can be found here: AW22 Jewellery Campaign, SS22 Hublot Watches, Cascade Collection and Christmas Gift Guide. All rights reserved by ROX (UK) LTD 2022.
The ROX Website (created in Magento 2.0) needed an update and refresh, which I was thrilled to do. There was also the Magazine Website. I learned a lot about Magento, Wordpress and website design in general through this process.
I worked with external companies such as Yard, Spectre and Vagabond to help optimise the website, test and report errors, evaluate and roll out new plug-ins and code, such as product schema and sale tracking code for Google Analytics and Cubed.
It was important to keep a consistent feel throughout the site, across the different pages and campaigns we ran. Tasks included:
Working on campaign pages for events such as the 2022 World Cup Best Goals and the HUBLOT Big Bang E.
ROX runs an annual magazine which they design in-house and I was priviliged to take the sole lead on the ROX 2022 Magazine. 5,000 copies were printed and delivered to customers, hotels, car showrooms, suppliers, etc.
There were some massive brands involved such as Gucci, Rolls Royce and Ferrari so it was an absolute honour and huge learning experience for me.
Please see a brief description of my tasks below:
This content was the used to create using Wordpress, for which I created weekly posts using magazine content.
I was often required to retouch photos of products for different purposes, including colour grading, removing logos, creating mock ups of new products for clients to analyse. This was far more efficient than the time and cost involved sending products back to the photoghrapher.
ROX was in the process of expanding and updating their stores, which required mock ups of new store layouts and visual representations of future plans.
ROX encouraged customers and website users to sign up for newsletters, which were used to show new products. Some examples were Just Landed Watches and Jewellery Collections. There were also sales Campaigns such as Christmas Gift Guides and Black Friday.
Emails were a great way to announce and spread awareness of events and company developments such as a new store opening.
Segments were created using customer criteria such as geo location, purchase history and customer status in order to personalise mailing lists and ensure only relevant contacts recieved emails regarding certain products or events.
VIP invitations were created for exclusive events, these included forms which updated RSVP lists with attendees. These RSVP lists were sent to store managers who could view attendance numbers and plan the events from there.
The designing and ordering of stationary for window displays, programme adverts, vinyl, events and business cards. This required laising with printing companies to advise our exact needs (material, size, finish of the print).
Quotes were requested from these companies regarding pricing and printing/installation timelines. Once they were approved final sign off of the proof was required before confirmation was given.
The ROX style had to be maintained across all printed media and fit with the overall feel of the website and social aspects.
Printed media and installations have to be absolutely correct, to the mm and last minute detail. This is where the mock ups of store exteriors and layouts were useful, to ensure installations were perfectly composed.
